Author: Fort, Rodney D.
Brand: Prentice Hall
Number Of Pages: 521
Release Date: 03-08-2010
Details: Product Description Offer a dose of economic thinking to the business of sports. Sports Economics helps readers understand the business side of sports and how it impacts the games seen at the stadium or in the arena. The third edition features coverage on the role of electronic media, and the current economic situation. From the Back Cover Sports Economicswill help students understand the business side of sports and how it impacts the games seen at the stadium or in the arena. KEY TOPICS:Warm-Up: The Business of Sports; Demand and Sports Revenue; The Market for Sports Broadcast Rights; Team Cost, Profit, and Winning; Sports Market Outcomes, Part I: Leagues, Team Location, Expansion, and Negotiations; Sports Market Outcomes, Part II: Leagues and Competitive Balance; The Value of Sports Talent; The History of Player Pay; Labor Relations in Pro Sports; Subsidies and Economic Impact Analysis; The Stadium Mess; Taxes, Antitrust, and Competition Policy; College Sports With amusing anecdotes and interesting stories about sports business personalities, this book is for anyone who is involved in the economic side of sports and sports management.
Package Dimensions: 9.2 x 7.5 x 1.0 inches