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Spanish for Business

by Pearson
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Author: Rush, Patricia

Brand: Pearson

Edition: 1

Features:

  • Espanol
  • Spanish
  • Business
  • Spanish at Work Series

Binding: Paperback

Number Of Pages: 400

Release Date: 08-11-2002

Details: Product Description Spanish for Business is a communicative-based book designed to help professionals already working in the field, or pre-professionals getting ready to work in one of the many areas of business to use “real-life language” on the job―immediately. KEY TOPICS: Each chapter focuses on a different business setting―from seeking employment, business travel, and sales and marketing in both retail and wholesale arenas, to banking and finance, manufacturing, import/export, laws and regulations, and e-commerce/technology―and provides vocabulary basic to that particular context. MARKET: For professionals in the field, or professionals about to enter the field who want to master “need to know” language and put it to immediate use. From the Back Cover Spanish for Business is the second book in the series Spanish at Work, published by Prentice Hall. This one-volume text integrates thematically related vocabulary, grammar, and culture, and focuses students on pragmatic, real-world language. With an emphasis on learning to communicate appropriately in real-life situations, students master need-to-know phrases and vocabulary quickly and efficiently. Highlights: Spanish for Business contains an introductory chapter, 10 core chapters, and 2 review chapters. The modular format of the chapter is evenly paced. Each of the two modules contains two vocabulary and two grammar sections. Summary vocabulary lists are included at the end of each chapter. End-of-chapter synthesis activities provide ample opportunities for four-skills practice. Careful and consistent progression of activities enables students to internalize the material by providing enough practice for them to feel comfortable communicating in real-life situations. The readings in Algo más, which relate to the theme of each chapter, represent a wide variety of Spanish-speaking cultures. Real-world activities follow each reading, connecting students to the world beyond the classroom. An audio CD-ROM program accompanies the student text. A workbook and Web site www.prenhall.com/rush provide abundant opportunities for more practice in formats that appeal to a variety of students. Excerpt. © Reprinted by permission. All rights reserved. Purpose One of the fastest-growing markets for Spanish-language instruction throughout the country is the field of occupational or vocational courses either for contract training within organizations or for general student access as a regularly scheduled class. This series of materials, Spanish at Work, is designed to allow colleges to create and deliver pragmatic, "real-world" language and culture training programs so that students can master "need-to-know" language. It is designed for students without previous Spanish study, at the beginning (not intermediate) level, but it also works well to reinforce background knowledge already in place. Spanish for Business is the second of this series, following Spanish for Health Care. Students, whether professionals already working in the field or career/goal-oriented students in an occupational training program, are presented key vocabulary in a comprehensible-input format, focusing on easily mastered core expressions. Art, realia, photographs, and brief dialogues reinforce needed terms, supported by brief grammar explanations. In class, students will practice communicative survival using key vocabulary essential to each context to enable them to utilize their Spanish in the real world at work. Highlights of the Program Spanish for Business has ten chapters plus a brief preliminary lesson and two review chapters. Each lesson has two modules, each with a vocabulary segment and a grammar segment using the context-appropriate vocabulary. The lessons end with the vocabulary list and synthesis activities combining listening, speaking, reading, and writing. All exercises move from mechanical to production-oriented, following the logical progression of language acquisition. The final sectio

Package Dimensions: 9.8 x 8.0 x 0.6 inches

Languages: English