Skip to content
Sell textbooks for cash during COVID-19 using our Mail-In program! Click Here.
Sell textbooks for cash during COVID-19 using our Mail-In program! Click Here.

Marketing for Hospitality and Tourism

by Pearson
Sold out
Compare Prices Online

Author: Kotler, Philip

Brand: Pearson

Edition: 7

Binding: Hardcover

Number Of Pages: 688

Release Date: 01-04-2016

Details: Product Description KEY BENEFIT: Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.   KEY TOPICS: Introduction: Marketing for Hospitality and Tourism; Service Characteristics of Hospitality and Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Managing Customer Information to Gain Customers Insights; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Customer Driven Marketing Strategy: Creating Value for Target Customers; Designing and Managing Products and Brands: Building Customer Value; Internal Marketing; Pricing: Understanding and Capturing Customer Value; Marketing Channels: Delivering Customer Value; Engaging Customers and Communicating Customer Value; Public Relations and Sales Promotion; Professional Sales; Direct, Online, Social Media and Mobile; Destination Marketing; Next Year’s Marketing Plan   MARKET: For today’s hospitality, restaurant, or tourism professional, or those preparing for a job in these fields. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. From the Back Cover Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.    New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements. About the Author Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master's degree at the University of Chicago and his PhD at M.l.T., both in economics. Dr. Kotler is the author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.   Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie "Marketing for a Better World" Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include

Package Dimensions: 11.0 x 8.6 x 1.0 inches

Languages: English