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Global Business

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Author: Peng, Mike W.

Brand: Cengage Learning

Edition: 4


  • Cengage Learning Inc

Binding: Hardcover

Number Of Pages: 656

Release Date: 01-01-2016

Details: Product Description Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape. About the Author Mike Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Dr. Peng is a fellow of the Academy of International Business and the Asia Academy of Management. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Dr. Peng served on the faculties at The Ohio State University, Chinese University of Hong Kong and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. He has published more than 150 articles in leading journals as well as five books. Used in more than 40 countries, his textbooks, GLOBAL STRATEGY, GLOBAL BUSINESS and GLOBAL, are world-wide market leaders that have been translated into Chinese, Portuguese, and Spanish. With more than 45,000 Google citations, he is widely regarded as one of the most prolific and influential scholars in global strategy. The United Nations and the World Bank have cited his work in major publications. Among the top 0.1% most cited researchers worldwide, he was one of only 113 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Thomson Reuters, based on citation impact) in 2019. He has been on this distinguished list every year since 2014. Dr. Peng has also served on editorial boards for the Academy of Management Journal, Academy of Management Review, Global Strategy Journal, Journal of International Business Studies and Strategic Management Journal. He served as editor-in-chief of the Asia Pacific Journal of Management and senior editor of the Journal of World Business. He is also an active trainer and consultant.

Package Dimensions: 11.1 x 8.7 x 1.1 inches

Languages: English