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Essentials of Business Communication

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Author: Guffey, Mary Ellen

Brand: Cengage Learning

Edition: 11

Binding: Paperback

Number Of Pages: 608

Release Date: 24-01-2018

Details: Product Description Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters� wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap. Review �I really love Essentials of Business Communication for my students. I�m always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively.� �As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor�s Manual, and it helped me prepare quickly for my class and get me up to speed�without having to spend valuable time learning how to present the material. The �how-to� instructions for EBC gave me a comfort level that would otherwise have taken several semesters.� �One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can�t be matched.� About the Author A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a B.A., summa cum laude, from Bowling Green State University; an M.A. from the University of Illinois; and Ph.D. in business and economic education from the University of California, Los Angeles (UCLA). Dr. Guffey has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world�s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication -- both publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills. Dana Loewy has taught business communication at California State University, Fullerton for two decades. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she has taught various German courses and has served as a regular guest lecturer at Fachhochschule N�rtingen, Germany. In addition to completing numerous brand-name consulting assignments, Dr. Loewy is a business etiquette consultant certified by The Protocol School of Washington. Dr. Loewy holds an M.A. from Bonn University, Germany, and a Ph.D. in English from the University of Southern California. Fluent in several languages, including her native languages of German and Czech, Dr. Loewy has authored critical articles in many areas of inter

Package Dimensions: 10.7 x 8.5 x 0.7 inches

Languages: English