Database Processing: Fundamentals, Design, and Implementation (14th Edition) (Prentice-Hall Adult Education)
Author: Kroenke, David M.
Brand: Prentice Hall
Number Of Pages: 640
Release Date: 01-12-2019
Details: Product Description For undergraduate database management courses. Get Readers Straight to the Point of Database Processing Database Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets readers straight to the point with its thorough and modern presentation of database processing fundamentals. The Fourteenth Edition has been thoroughly updated to reflect the latest software. About the Author David M. Kroenke David M. Kroenke has more than 35 years’ experience in the computer industry. He began as a computer programmer for the U.S. Air Force, working both in Los Angeles and at the Pentagon, where he developed one of the world’s first DBMS products while part of a team that created a computer simulation of World War III. That simulation served a key role for strategic weapons studies during a 10-year period of the Cold War. From 1973 to 1978, Kroenke taught in the College of Business at Colorado State University. In 1977, he published the first edition of Database Processing, a significant and successful textbook that, more than 30 years later, you now are reading in its 14th edition. In 1978, he left Colorado State and joined Boeing Computer Services, where he managed the team that designed database management components of the IPAD project. After that, he joined with Steve Mitchell to form Mitchell Publishing and worked as an editor and author, developing texts, videos, and other educational products and seminars. Mitchell Publishing was acquired by Random House in 1986. During those years, he also worked as an independent consultant, primarily as a database disaster repairman helping companies recover from failed database projects. In 1982, Kroenke was one of the founding directors of the Microrim Corporation. From 1984 to 1987, he served as the Vice President of Product Marketing and Development and managed the team that created and marketed the DBMS product R:base 5000 as well as other related products. For the next five years, Kroenke worked independently while he developed a new data modeling language called the semantic object model. He licensed this technology to the Wall Data Corporation in 1992 and then served as the Chief Technologist for Wall Data’s SALSA line of products. He was awarded three software patents on this technology. Since 1998, Kroenke has continued consulting and writing. His current interests concern the practical applications of data mining techniques on large organizational databases. An avid sailor, he wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work, which was published by McGraw-Hill in 2002. Kroenke has consulted with numerous organizations during his career. In 1978, he worked for Fred Brooks, consulting with IBM on a project that became the DBMS product DB2. In 1989, he consulted for the Microsoft Corporation on a project that became Microsoft Access. In the 1990s, he worked with Computer Sciences Corporation and with General Research Corporation for the development of technology and products that were used to model all of the U.S. Army’s logistical data as part of the CALS project. Additionally, he has consulted for Boeing Computer Services, the U.S. Air Force Academy, Logicon Corporation, and other smaller organizations. Kroenke has published the following: Database Processing, Pearson Prentice Hall, 14 editions, 1977–present (coauthor with David Auer, 11th, 12th, 13th, and 14th editions) Database Concepts, Pearson Prentice Hall, seven editions, 2004–present (coauthor with David Auer, 3rd, 4th, 5th, 6th, and 7th editions) Using MIS, Pearson Prentice Hall, eight editions, 2006–present Experiencing MIS, Pearson Prentice Hall, six editions, 2007–present MIS Essentials, Pearson Prentice Hall, four editions, 2009–present Processes, Systems, and Information: An Introduction to MIS, Pearson Prentice Hall, two editions, 2013–present (coauthor with Earl McKin
Package Dimensions: 10.9 x 8.7 x 1.1 inches