Advertising & IMC: Principles and Practice (11th Edition) (What's New in Marketing)

by Pearson
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Author: Sandra Moriarty

Edition: 11

ISBN: 0134480430

Number Of Pages: 672

Publisher: Pearson

Details:

For courses in introductory advertising.

 

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice  presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

 

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.


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0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice
  • 0134480430 / 9780134480435 Advertising & IMC: Principles and Practice

 

EAN: 9780134480435