Marketing

Bundle: Consumer Behavior, Loose-Leaf Version, 7th + MindTap Marketing, 1 term (6 months) Printed Access Card
Save $19.44
$132.95
$113.51

Bundle: Consumer Behavior, Loose-Leaf Version, 7th + MindTap Marketing, 1 term (6 months) Printed Access Card

Cengage Learning

Author: Hoyer, Wayne D.,MacInnis, Deborah J.,Pieters, RikEdition: 7

$132.95
$113.51
Save $19.44
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Save $21.87
$24.95
$3.08
Save $21.87
Brand Asset Management
Save $35.92
$39.00
$3.08

Brand Asset Management

Jossey-Bass

Author: Davis, Scott M.

$39.00
$3.08
Save $35.92
Kotler on Marketing: How to Create, Win, and Dominate Markets
Save $26.92
$30.00
$3.08

Kotler on Marketing: How to Create, Win, and Dominate Markets

Free Press

Author: Kotler, PhilipEdition: 1

$30.00
$3.08
Save $26.92
Integrated Direct Marketing
Save $41.92
$45.00
$3.08

Integrated Direct Marketing

McGraw-Hill

Author: Ernan RomanEdition: 1

$45.00
$3.08
Save $41.92
Consumer Behavior (The Dryden Press Series in Marketing)
Save $104.42
$107.50
$3.08

Consumer Behavior (The Dryden Press Series in Marketing)

Dryden Pr

Author: Engel, James F.,Blackwell, Roger D.,Miniard, Paul W.Edition: 8th

$107.50
$3.08
Save $104.42
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Save $26.87
$29.95
$3.08

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Harvard Business Review Press

Author: Reichheld, Frederick F.,Teal, Thomas

$29.95
$3.08
Save $26.87
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Save $120.92
$124.00
$3.08

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)

Pearson Education

Author: Lilien, Gary L.,Rangaswamy, ArvindEdition: 2

$124.00
$3.08
Save $120.92
Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Save $11.91
$14.99
$3.08

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Mark W. Schaefer

Author: Schaefer, Mark W.

$14.99
$3.08
Save $11.91
Consumer Behavior, Loose-Leaf Version
Sale
from $96.12

Consumer Behavior, Loose-Leaf Version

South-Western College Pub

Author: Hoyer, Wayne D.,MacInnis, Deborah J.,Pieters, RikEdition: 7

from $96.12
Sale
Delivering Quality Service
Save $32.92
$36.00
$3.08

Delivering Quality Service

Free Press

Author: Zeithaml, Valarie A.

$36.00
$3.08
Save $32.92
Does Marketing Need Reform?: Fresh Perspectives on the Future
Save $53.67
$62.95
$9.28

Does Marketing Need Reform?: Fresh Perspectives on the Future

Routledge

Author: Sheth, Jagdish N,Sisodia, Rajendra S

$62.95
$9.28
Save $53.67
Strategic Marketing
Save $114.10
$117.18
$3.08

Strategic Marketing

McGraw-Hill/Irwin

Author: Cravens, David W.,Piercy, NigelEdition: 7

$117.18
$3.08
Save $114.10
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Save $24.92
$28.00
$3.08
Save $24.92
Cases in Marketing Management
Save $53.84
$59.95
$6.11

Cases in Marketing Management

Richard d Irwin

Author: Bernhardt, Kenneth L.,Kinnear, Thomas C.Edition: Subsequent

$59.95
$6.11
Save $53.84
Marketing Research in a Marketing Environment (The Irwin Series in Marketing)
Save $87.72
$127.80
$40.08

Marketing Research in a Marketing Environment (The Irwin Series in Marketing)

Richard d Irwin

Author: Dillon, William R.,Madden, Thomas J.,Firtle, Neil H.Edition: Subsequent

$127.80
$40.08
Save $87.72
Advertising Media Workbook and Sourcebook
Save $18.95
$68.95
$50.00

Advertising Media Workbook and Sourcebook

Routledge

Author: Kelley, Larry,Sheehan, Kim,Jugenheimer, Donald W.Edition: 4

$68.95
$50.00
Save $18.95
Advertising Media Planning: A Brand Management Approach
Save $46.87
$49.95
$3.08

Advertising Media Planning: A Brand Management Approach

M.E.Sharpe

Author: Larry D. Kelley,Donald W. JugenheimerEdition: 2

$49.95
$3.08
Save $46.87
Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Sale
from $3.08

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Copy Workshop

Author: Avery, Jim,Bendinger, Bruce H.Edition: 3

from $3.08
Sale
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
Save $21.87
$24.95
$3.08
Save $21.87
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
Sale
from $3.08

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Crown Business

Author: Stengel, JimEdition: 1

from $3.08
Sale
Why We Buy: The Science Of Shopping
Save $21.92
$25.00
$3.08

Why We Buy: The Science Of Shopping

Simon & Schuster

Author: Underhill, PacoEdition: Later prt.

$25.00
$3.08
Save $21.92
MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
Save $66.87
$69.95
$3.08

MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

Cengage Learning

Author: Lamb, Charles W.,Hair, Joe F.,McDaniel, CarlEdition: 8

$69.95
$3.08
Save $66.87
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sale
from $3.08

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Simon & Schuster

Author: Underhill, PacoEdition: Updated, Revised

from $3.08
Sale